Gorgias vs Richpanel: which AI helpdesk fits your store?
Two ecommerce-native AI helpdesks with very different pricing models. Here's how they compare - and where a leaner, email-first option fits if both feel like too much platform.
Gorgias and Richpanel are both built for ecommerce, and both put an AI agent at the center. The difference is mostly in pricing shape. Gorgias charges helpdesk tiers ($10-$900+/mo by ticket volume) plus ~$1 per resolved AI interaction. Richpanel starts its AI Agent plan at $500/month with $0.25 per conversation and $100 per human seat, backed by a “50% resolution in 30 days or money back” guarantee.
Gorgias's pay-per-resolution model scales down to small teams; Richpanel's floor rewards higher volume. Either way, both are full platforms you migrate into - so if your support is mostly email, it's worth knowing there's a lighter path.
Gorgias vs Richpanel vs Support Agent
| Feature | Gorgias | Richpanel | Support Agent |
|---|---|---|---|
| Focus | Ecommerce helpdesk + AI | High-volume AI helpdesk | Shopify email automation |
| AI pricing model | ~$1 per resolution | $500/mo + $0.25/conversation | Flat subscription |
| Per-seat human fees | By plan tier | $100 per seat/mo | None |
| Entry cost for small teams | Low | High ($500/mo floor) | Low |
| Native Shopify order data | |||
| Runs in your own mailbox (no migration) | |||
| Earned autonomy (auto-send per topic) | |||
| Best for | SMB→mid ecommerce | High-volume 10+ agent teams | Email-led lean teams |
Which should you choose?
Choose Gorgias if…
You want a proven ecommerce helpdesk with multichannel coverage and pay-as-you-go AI that works even at smaller volumes.
Choose Richpanel if…
You're a high-volume team that can clear the $500/month floor and wants an aggressive autonomous agent with a resolution guarantee.
Consider Support Agent if…
You're a lean Shopify team whose tickets are mostly email. Support Agent skips the platform migration and the per-resolution or per-seat meters: it runs in your inbox, grounds replies in Shopify data, and earns auto-send per topic on a flat subscription.
Want AI email support without picking a heavy helpdesk?
Support Agent runs inside your own inbox, grounds replies in live Shopify data, and earns the right to auto-send one topic at a time.
Connect your inboxFrequently asked questions
Is Gorgias or Richpanel cheaper?
For small teams, Gorgias is usually cheaper to start because there's no $500/month AI floor. For high-volume teams, Richpanel's $0.25 per conversation can be more economical than ~$1 per resolution - model both against your volume.
Do both integrate with Shopify?
Yes, both are ecommerce-native and use Shopify order data. So does Support Agent, which grounds drafts in live order, fulfillment, and tracking information.
What if my support is mostly email?
Then a full helpdesk may be more than you need. Support Agent automates support email directly from your existing inbox without a migration or a per-resolution meter.